Wednesday, December 5, 2007

10TH Post: Express

Intended Audience:

* People who wear fashionable clothes
* Middle income
* People who like to plan before they go to the mall

Usefulness of Content:

Very Useful:
* Sections for him and her
* For Her section offers: tops, shirts, hoodies, sweaters, jackets, etc...
* For Him section offers: graphic tees, rugby and crew necks, jackets, jeans, etc..
*Tells you the department, color code, class, and style of clothing pieces, and lets you find a store that carries the piece

Ease of Navigation:

Very Easy to navigation
* Can find whats new, for him, for her, gift card and credit card sections at top of the page, along with my wishlist, find a store, and e-mail sign up
* Local navigation for each section on the left
*More links at the bottom about careers, contact, fashion dellivery, terms and conditions, etc...

Consistency of Design:

Very Consistent
*Black background
*White font
*High fashion photos
*Products on white background
*Navigation is always in the same spot - global at top; local at left

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