Target Audience
- those wanting to help out Barack Obama with his presidential campaign
- individuals researching presidential candidates to learn about their stance on issues in order to make a more informed decision
- people who have an interest in politics in general
Usefulness of Content
- access to personal information about Obama as well as his stance on particular issues which are the key points for American citizens
- gives people several ways to become involved with the campaign--donating, volunteering, etc.
- links to recent stories, videos, and pics of Obama to see what is being covered about him in the media
Consistency of Design
- consistent color scheme of red, white & blue throughout the site
- very simplistic, making it easy to find the necessary information
- good separation of content on each page without making it too visually cluttered
Ease of Navigation
- have the 7 main navigation buttons on every page so you can easily go to any section of the website
- have all links directing visitors to pages within the site instead of redirecting them out of Obama's page to another site (ex. house all the news articles on the site)
- contains a lot of information, so you have to scroll pretty far on certain pages
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