Target Audience
- fans of dinner & a movie
- moviegoers willing to pay a little more to go to a theater where disruptions are not tolerated
- moviegoers who not only want to see new releases, but also the other events including sing-a-longs, Master Pancake Theater, etc.
- people wanting to support local Austin business versus huge national theater chains
Usefulness of Content
- links to each of the Alamo Drafthouse locations & gives information on each location
- lists showtimes for movies and the other events
- menu of what food & drink are served at each location - know what you want before you get there
- detailed write-up about their unfamiliar events so people know exactly what they are going to
- can buy tickets online - beneficial because they are smaller theaters & sell out quicker
- links to witty news articles about events at the Drafthouse
Consistency of Design
- different site designs for different locations - updated the websites for only the most popular locations
- those updated pages for the popular Drafthouse locations are easier on the eye than the other locations' pages - pages look cleaner & not as cluttered
- use the same color scheme for all locations - maroon, gold & white
Ease of Navigation
- don't have a link to the Downtown location from the main page, but can get to it by clicking on another location
- difficult to click between locations easily except between the popular locations
- navigation bar on left side makes it easy to click anywhere no matter where you are on the site (for the most popular locations' sites)
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