Target Audience
- sports enthusiasts who want to get all the latest news on any sport in a single place
- people wanting an unbiased opinion on sports that you can't get at other sports sites
Usefulness of Content
- updated several times daily so there is constantly new content
- the writers for the site give their "unbiased" opinions on sports so it can often give a different viewpoint on a given situation
- pool articles written by a variety of sources so as to include everything they can
Consistency of Design
- grey color scheme throughout the site
- separate the brief overviews of each articles well
- for articles written by Deadspin, they allow registered users to make comments & these show up beneath each of the articles
- no white space at the very top of the page which is visually annoying
- main navigation isn't easily distinguished from other links at the top of the page
Ease of Navigation
- they link to other sites but they don't make them open up into new windows which often makes it confusing as to where you are--at Deadspin or at another site
- don't have the main site navigation at the top of the page so you can't easily get to the main sections quickly
- easily confused as to where exactly you are within the site
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