Audience: Current customers or those people who want to purchase cable, Internet, and/or phone services.
Useful information: There is a ton of useful information on this site! You can pay your bill online, research the different products they offer, find out about packages, learn about programming, and you can figure out the best way to contact a customer service representative. This all directly appeals to the audience it is intended for.
Consistent design: The site is very consistent, it sticks to the theme of blue headings and black writing on white background. There is a very useful main menu at the top which stays there always no matter what part of the site you are in, so you always have access to: About Us, Products, Programming, Customer Service, Business Customers, and In the Community. Then, within subcategories there is usually a menu on the left that caters to the subcategory you clicked on.
Ease of Navigation: This website is very easy to navigate and find what you want. As an example, if you put your mouse on Programming in the main menu at the top and you can click on the subcategory My NFL, it takes you to information about that program and it has a sub menu going down the left side of the page so you can easily look at some of the other programming options. All the while, you still have the main menu at the top. You can pretty much always find what your looking for no matter where you are in the site.
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