Austin Farmer's Market

http://www.austinfarmersmarket.org/

Intended Audience
Those who interest in local produces in Austin ranging from vendors, non-profit organizations to Austin residents and residents of other towns and cities around here who interest in buying fresh local produces or supporting local businesses.

Usefulness of Content
The site covers various aspects of farmer's market from the purchesers' point regarding information about the market including time and location, information about crops and cooking demonstrations available in the market, vendors' information, what's going on around town regarding organic food and local produces, sponsors' info, eNewsletter, and even organic products for sell like Farmer's Market's T-shirt or bag. The site also provides contact info and procedures for vendors or organizations that wish to support the market. I think the site covers everything pretty well especially from the purchasers' point. What I think the site might add might be some kind of interactive function like a blog or forum.

Consistency of Design
The site is very consistent. All pages in the site has the same header and navigation bar. The site is also consistent in its use of color with the use of of pale blue and brown of the market's logo throughout the site. However, I do think that the tab on the top right of the page regarding eNewsletter is quite out of place since it has a bright yellow highlight on it and the size of the tab does not correspond with other elements on the page. Apart from the site, the eNewsletter's page, which has a different format from the site, also has the same theme as the site itself with the use of the same two main colors. So I think overall the site did pretty well in keeping the consistency of design throughout. Nevertheless, I think the site should have more graphic on it for instance when I first looked at this site, I wanted to know about the atmosphere of the market; I wanted to see pictures of the markets and what's going on in it; instead, the site only shows pictures of the park which the market takes place.

Ease of Navigation
I don't think that the site does a good job in naming each header for instance in the "About Food" section, the topics range from chefs who's going to cook during the market each week, to the crops, to farms' standards to community support programs. I don't think that all these topics should be include in "About Food." Another issue is I'm not sure I understand why some topics are put on the horizontal headers while others are put in the vertical headers since I don't see that any of these topics are less important that the others.