Intended audience: Mostly young women who are just getting their first home. They don't have a lot of money, but they want to decorate their home stylishly.
Usefulness of content: The information is pretty useful. It allows you to first pick what region your in and then it takes you to that main page where you can choose what room you want to decorate. It allows you to see what products the store carries and gives you pictures of sample rooms all decorated with IKEA furniture. This is a great page for amateurs looking to decorate their home.
Consistency of design: The design is very consistent. The page is mostly white with the orange-yellow headings. The menu at the top which breaks the site down into rooms is always there no matter where you go within the site. Then once you click on the room you want to work on, a menu comes up on the left listing all of the possible furnishings you might need in that particular room.
Ease of Use: This site is very easy to use. The navigation is intuitive because I would naturally want to look at the part of their website that corresponds to the room I want to decorate. Then I would want a list of all the possible things that could go in that room. It is also easy to spot the search bar, contact information, how to locate a store, and where to go to sign in to your account.
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