Intended Audience:
* Currently its Holiday shoppers looking for Christmas gifts
*Mostly, it targets readers and book enthusiasts
*Books are the main seller for sure, but other products include: DVDs, Music, and Video games
Usefulness of Content:
*Useful for Holiday shoppers because:
- Offers holiday gift catalog
- Can save 40% of holiday picks
- Can purchase gift cards
- Offers more than books
*Useful for book enthusiasts because:
- Displays 100 best sellers
- Can easily find New Releases, Coming Soon, and Best Sellers
- For many books customer and editorial reviews are available
Consistency of Design:
* Very Consistent:
- Green border and white page w/ content
- Top navigation bar and search remains the same throughout the site
- Side navigation bar offers a better look at what is within each section
- Navigation at the bottom of page stays consistent
Ease of Navigation:
* Menus remain constant throughout the site
* Easy global and local navigation
* Easy browsing and searching
* Always know where the navigation bars are
*If you want to start over and go back home, the logo at the top is always there as the HOME link
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