DDB

http://www.ddb.com/DDBWeb/index.html

Intended audiences
DDB is an advertising agency that has branches worldwide. This is the company's main site. Intended audiences are people who interest in DDB from the clients, prospective employees to investors and competitors.

Usefulness of content
The site mainly focuses on overview information of the company from its roots, its culture and policy to its awards and works. What I think the site is lacking is information regarding the company's branches all over the world especially when the company has branches in nearly 100 countries. Each branch of DDB usually has its own site such as DDB Chicago, DDB LA, or DDB Germany; however, I think its main site should at least list out all the branches and give the links to those branches' sites.

Consistency of design
The site's design is very clear and modern with a lot of white space which I think makes it easy to look at not cluttering with text or picture. All the pages in the site are in the same format with a navigational menu on the left side and some graphic on the right side. Everything on the site is simple and clean.

Ease of navigation

• The site offer customize navigation which allows you to change the navigational menu and put whatever you want there. I think that this is a cool function especially for sites that are complicated so that I dont have to navigate through the site's extensive menu. Nevertheless, I think that it's totally unnecessary for this site to have this function since this site is not a complicated one. All the content in the site can be grouped together into 6 sections and each section is very short so I don't think that anyone will want to go through all the trouble of customizing the navigational bar when they don't really need to.
• In the section that lists the works and awards the company has done and received, there are two subsections which I find a little bit confusing which are Work and Fresh Stuff. Both sections show works by the company except that the Fresh Stuff section shows more recent work. In the work section, the ads are grouped based on the brand of the product being advertised while in the fresh stuff section, there is no grouping of the ads at all. The problem arises when the ad is a new ad for a brand in the work section, so which section should the ad be put in, with other ads for the same brand in the work section or with other new ads.