http://www.wholefoodsmarket.com/

The Whole Foods Market

Target Audience:

Anyone who is interested in the stores/events, careers, customer service, produces, catering, recipes, information on nutrition and healthy, issues relating to the green action, animal welfare, genetically engineered foods, organic foods, etc.

Usefulness of Content:

Wonderfully useful especially when users are interested in the whole foods (duh).
The home page introduces major category information like "company," "products," "recipes," "whole body," "issues," "stores & events," "careers," etc. Each category contains a plethora of subcategories that have more detailed information. For example, upon clicking whole body, you will see the link on the left side related to body care, health & wellness, herbhelp, healthnotes, etc, along with the content in the middle that has more link attached pertaining to body care, dietary guidelines, special diets, nutrition reference library, etc. Users can find a variety of information relating to that topic.

Consistency of Design:

Remarkable! The home page displays the font color scheme that fits the theme of whole foods: Green. The top row consists of major topics linked with numerous subtopics to each. Upon clicking recipes, you can see all the related topics on the left side column and the content in the middle portion of the page.

Ease of Navigation:

Search engine makes it quick and easy to find what users wish to search and browse. The consistency of design also renders navigation predictable and easy to come back from sub-topic pages.