Sunday, November 18, 2007

El Arroyo

http://www.ditch.com


Target Audience
  • people who already know about the restaurant & are looking for specific information--menu items, hours of operation, happy hour specials, etc.
  • visitors comparing mexican food restaurants in Austin--want information because they may not be familiar with it because it is a local joint


Usefulness of Content
  • gives what they have on their menu & daily food and drink specials--good to have because these could be deciding factors for people to go to the restaurant
  • have a music calendar, but nothing is on it so why have this feature
  • gives visitors the ability to purchase store merchandise online
  • don't give hours that they are open each day


Consistency of Design
  • have a different background color for each section of the site, but works well because they stick to colors that work well for that type of restaurant--yellows, greens, & reds
  • a little hard to see the white text on certain pages
  • one picture per page, but they are big and visually appealing


Ease of Navigation
  • main navigation on every page so you can get to any part of the site easily
  • short pages so you hardly ever have to scroll very far
  • not very clear how to scroll on the menu page

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