National Geographic

www.nationalgeographic.com

Intended audience:
People who have an interest in natural history, world culture, geography, the environment, animals, photography, etc.

Usefulness of content:
The content is great. The site features well-written and informative articles on a range of topics. They also have a world map, music from around the world, and amazing photography. In addition, you can find everything you’d need to know about any of National Geographic’s magazines, as well as helpful travel info.

Consistency of design:
The design is definitely consistent. Every page features the same logo, background, and color scheme.

Ease of navigation:
I think the site is a little clunky, but that may just be because there’s almost too much information here. The links on the left are consistent on every page, which makes navigation between pages simple, and the search bar remains at the top of every page, which is great for anyone who’s having a hard time navigating the site. My only real problem is that there’s too much featured on each individual page. Sometimes that makes the navigation of this site seem a bit overwhelming.