The Weather Channel

weather.com

Intended Audience:

The on the go travelers who may be going 200 miles to Oklahoma or 5,000 to Paris but above all seek up to date weather information now.

Usefulness of Content:

Weather information now and not when abc broadcasts it is the current trend in receiving a cities weather status. The content includes sever weather information, current weather information, as well as tips on how to deal with different weather conditions. The content is very useful and the website is attractive to advertise on due to the variety and popularity of the cite and its content.

Consistency of Design:

The design is very consistent. The logo and search tool is on the top and bellow that is the navigation bar. What is also consistent is that underneath the banner at the top the left half of the page is weather.com content and the right half is filled with ads.

Ease of Navigation:

Overall the cite is easily navigated because of the search tool and the clarity of the content. A few concerns include the amount of important information is below the fold that many might miss. Also, the fact that ads are taking up half the page leads to a cluttered page that cannot easily be navigated through.