Rooms to Go

Target Audience:

• Just about anyone willing pay for new furniture!
  
• Recently moved shoppers
• Looking to redecorate shoppers
• Interior designers
• Home sellers looking for staging furniture ideas

Usefulness of Content:

• Information on current sales
• Info and lots of images on available merchandise, including those sold in packages and separately, and corresponding pricing information
  
• Lots of design ideas simply from the images of pre-set rooms
• Information on financing options and delivery
• Customer Service Support
• Employment Opportunities
• The Ability to create an online account that saves your favorites through a wish list, as well as allows you to buy items and pay bills.
  
• Store locator
• General Company Info.
  

Consistency of Design:

• Fairly consistent throughout. Navigation menus always available at the top, and bottom
• However the iconic category links to the right of the screen on the home page does not match the usual textual category links found on the left hand side of all the supplementary pages. But this is not terribly distracting or confusing.
  

Ease of Navigation:

• Very easy to navigate to the specific furniture desired through the top horizontal menu (AND right side menu w/ icons) that differentiates between the various rooms (i.e. dining room vs. living room) and available accessories
• Login options right at the top, but could be a little bigger for better visibility