Intended Audience:
* People who are serious dog-lovers
- They see their pets as people
- They want to interact with other dog-lovers
- They are interested in doggie news and events
Usefulness of Content:
* Very useful for dog-lovers
- News blogs
- News and Updates
- Resources - Ask the Dr, Dog Food Recall, Adoption Questions
- Adoption - Find adoptable dogs
- Plus, the social networking with other dog lovers
Ease of Navigation
* Easy to navigate
- Can easily see log in area on the left
- Can easily see how to join the site
- Sections on the left include: My Account, Messages, See the Dogs, Adoption, Community, Answers, Local Listings - these sections have drop down menus that show specific subsections
- Broader topics at the top as well: New to Dogster, My Account, Answers, Forums, Groups, Videos
Consistency of Design
*Very consistent
- Always has top and left navigation
- Has a blue and orange theme
- Always has a blue background with a white page in the middle which contains content
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