Kids online between the ages of 2 to 8. The site is also designed for teachers and parents that promote e-learning for kids. The kids are expected to have watched some or all the programs intended for them.
Usefulness of Content
The content on the site is very interactive. It not only builds a stronger relationship between the child and the shows/PBS but also gives them more opportunities to learn in a more engaging way. The content is fun (games, stories, video clips, etc.) as well as educational (fill in the blank, spelling tasks, voice over of words, dictionary available, etc.). The kids can also print out the material (ex. coloring pages, book markers, and posters) so that they can physically interact with it.
Consistency of Design
The design of the PBS kids website is not consistent for all programs. The only things consistent are: the PBS Kids logo and the parents and teachers navigation tab. The rest is intended to give a new experience to the viewer.
Ease of Navigation
There was inconsistency with ease of navigation throughout the website. On some shows like WordGirl, the navigation was wonderful. Images opened up fast and there was fluidity to the page. In other shows like Mister Rogers Neighborhood, images would not pop up as fast and it was difficult therefore it was difficult to navigate through. All pages seemed to be above the fold. Finally, there was a search option available on the main page but not on the individual shows which may make it confusing for a young child to find what they are looking for.