Randalls

randalls.com

Intended Audience:
- People who shop at Randalls
- People looking for recipes
- People looking for job opportunities at Randalls
- People looking for information on the services provided by Randalls (flu shots, Starbucks, Jamba Juice, pharmacy)

Usefulness of Content:
Randalls has all of the basics most grocery store websites have: store locater, a electronic copy of the week's ads and specials, and information about Randalls special brand of food, Signature. Besides this, there is a store map, which is a wonderful way to get acquainted with the store before a visit (and help map out the order of grocery items to buy), and a recipe center. If a user selects a recipe from the recipe center, it will add the ingredients of the recipe to a "Shopping List" which the user can then print out and take with them to a grocery store (any. perhaps not even Randalls). I found this a fun and useful feature.

Consistency of Design:
I really liked the design for this site. The red tabs at the top reminded me of tabs in a recipe box, and I liked that the one the user is on remains red. The pages look clean and simple, which probably means some work went into making the site look this simple.

Ease of Navigation:
For the most part, I thought the navigation of this site was very easy. Most of the pages included a "Back to Previous Page" link at the top of the main content box. I liked that on most pages, there were at least two ways to get to specific information: a navigation menu on both the top and on the left of the main content. That way, no matter how the user looks for the information, they will find it. One of my main issues is that there are several links that navigate the user away from the website to another Randalls/Safeway website. I wish that the site designer had marked this to let the user know they were leaving the website.