Intended Audience:
* Mainly brides looking for a wedding dress or for accessories such as invitations and gifts
* People involved in a bridal party might look here as well
* People looking for something to wear for a special occasion
Usefulness of Content:
* Very useful
- This site has all kinds of items for weddings, including: wedding dresses, bridesmaids gowns, flower girl gowns, mother of the bride dresses, veils, gloves, ribbons, sashes, gifts, and accessories for reception and ceremony
- The site provides pictures for each item, and if there are color options you can click on the color and make the dress change
- You can also register online, order a catalog, view video galleries, and request an appointment at a physical location
Consistency of design:
* Very consistent
- Global navigation on the top
- Local navigation on left
- Main content is in the middle
- Background is white
- Lots of pictures in any section
- Logo is always in the top left
Ease of Navigation
* Easy to navigate
- Clear labeling; you know what you can find in that section
- Global navigation is broken up intuitively into things a bride might be looking for
- Local navigation is labeled clearly and uses color shades to break up categories
- Can easily find search
- Can easily see where to search for a specific location
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