1) your best guess at intended audience;
Because the population of professional librarians and library goers is so diverse, I'd have to say intended audience is very broad. It inlcudes of course those working in the field, in any area of the discipline, MSIS students of all ages, and library supporters and enthusiasts of all ages.
2) usefulness of content;
If you're involved in the field or are looking ahead to an MSIS, then of course the content is extremely useful. There are links for available jobs, scholarships/degree programs, and professional tools, and merchandise. For those outside the field the website does not contain much use other than to donate funds or browse through the news.
3) consistency of design;
I really like the design. The colors are consistent throughout and generally easy on the eyes. Each folder that you navigate to has a similar layout with clear concise titles that allow you to get a good sense of the content within that link.
4) ease of navigation
Very easy to navigate through. The labeled tabs are self-explanatory and are broken down well without cluttering up the home page. The top links for "faqs" and "contact us" really need to be more visible though. Especially the login button for members, it took me a while to locate it.
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