Intended Audience:
- Shoppers-Probably female more than male
- Someone looking for a fairly-priced, unique gift for themself or a friend/family
- This site does not cater to someone who is looking for something that can be found in J.C. Penney
Usefulness of Content:
- Useful for those who want to find a gift that is unique and don't have time to go shopping around
- Also useful for artists of third world or economically disadvantaged countries because it allows them a bigger audience and a guarentee of a fair price
Consistency of Design:
- Extremely Consistent-Tags at top, center never change no matter where you are located in the site
- Negative: The unique aspect of this site, something that might draw more customers in, is that the items it sells are made by people in third world countries at fair prices-something that otherwise they might not have the opportunity to do but this is not immediately obvious on the openning page of the site
Ease of Navigation:
- Pages are short so not a lot of scolling, if any, is necessary
- Because the steps the user took to each point are always shown directly beneath the head of the page it is easy to move back as many steps as you want
- Separated into clearly labelled categories but can also find items by atist or country instead
- Negative: There is nothing to choose that simply displays all the items in a long list-sometimes this is a good thing if someone is not precisely sure what they are looking for
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