Intended Audience:
- People who read a lot but don't necessarily want to buy all the books-Are able to rent the books with an option to buy at a discount price
Usefulness of Content:
- Not essential-a person can simply visit a free public library instead of paying a membership
- But this site has more selection than a local library
- Useful for people who do not have a lot of time to go out of their way but still enjoy reading
- Useful for people who might have disabilities which make it hard to move around-books are delivered straight to them
Consistency of Design
- Consistent throughout-blue waves for surounding background, main tabs centered at the top, topic tags on the left under a search box
Ease of Navigation
- New and upcoming books are located at the bottom of the page-would attract more attention and probably rent/sell more books if they were at the top of the page
- It's easy to find the information but a list at the top of the list titles (New Books, Upcoming Books, Top 5 Best Sellers, etc.) which, when clicked on, show the information might be faster
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