Saturday, October 20, 2007

Origins

http://www.origins.com/home.tmpl

Intended audience
Consumers, Origins' employees and everyone who is interested in Origins

Usability of content
Origins' web site is mainly a shopping site so its content is similar to other shopping site with information about the products, customer's account, shipping information, etc. The site also includes information about the brand and the company and other information for its employees. The site has 5 different versions for 5 countries from US, England, Taiwan, Korea, to Germany.

Consistency of design
The design of site is very consistent with its brand. The main colors in the site are natural colors like green or brown which reflect the natural image of the brand. The main graphic in the site are images of leaves and flowers which again illustrate the brand's image. The site is divided based on the type of product from skin care, bath&body, hair care, to fragrance and etc. Each section is represent by different color theme. The main format of each page in the site is the same with the same headers in all the pages and the menu for the page of the left side. All in all, the site is very consistent both in the design of the site itself and its consistence with the brand's image.

Ease of navigation
The site is very easy to navigate with the same headers throughout the site. The problems I found are first about the naming of each section, for example, the cosmetics' section was named "Color" which might not exactly be the right word to represent cosmetics. Another problem might be that the site groups all these various information under "at your service" tab which not only includes shopping info such as shipping info, account info, security, and order status but also info about Origins, employment, consumer awareness, discontinued items, to its special program for makeup artist. I think this grouping of all these information under one tab is rather confusing and some of these info can be put under other tab that more represents what it is.

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