Sunday, October 28, 2007

Austin-Bergstrom International Airport (ABIA)

http://www.ci.austin.tx.us/austinairport/default.htm

Intended audience
Tourists plan to visit Austin.
Greater-Austin area residents plan to fly from ABIA.

Usefulness of content
Generally useful. “News” section at the top page is helpful; particularly, frequent ABIA users are able to know which airline will start new service from / to Austin, even if they are not members of the airline frequent flyer program. However, a problem is that the ABIA site does not list accommodation in Austin. If I were a tourist, I would like to have the list of hotels / motels have free-shuttle services, including operation hours (e.g., 24-hour, 5am-11pm, no Sunday service).

Consistency of design
Consistent and simple, maybe too plain for some, including for me. A problem is that it is not easy to accessible although it is simple (see Ease of navigation as following).

Ease of navigation
Not so good. A problem may be “travel tips.” Many levels of information are packed into just one section; it would be easier to access if it has more segmentation. Take “AUS Security Checkpoint Wait Times” for example. It is the information which perhaps many people need at first. However, I assume few people are able to reach the page promptly. Airport map (inside airport) and Austin area maps might be easier to get information if it is interactive. In some parts, more visualized, “at-a-glance” (chart, table, etc.) information organization is needed. Viewers would have the impression that they have to “read” long explanation to get just a piece of information, such as a restaurant business hour and parking fee. Parking section may be a maze for some viewers. There are two ways to go to “parking,” either (1) going to “Getting to ABIA”, then “parking,” or (2) going directly to “parking.” However, they won’t reach the same page. (1) includes public parking map only, and (2) includes more information such as parking fee and valet parking service, but no map, etc.

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