Target Audience:
Anyone who's interested in sending e-cards.
Usefulness of Content:
It's fairly useful to an extent that you can actually send something neat without going for much trouble at all. Any types of e-cards (i.e., at work, birthday, cute, everyday, family, flowers, friendship, fun...etc) are a click away. Some contents facilitated by "flash", mostly irrelevant to the e-cards, are very annoying to my vision throughout each web page though. One major drag is the big heading that tends to distract and lures users to temptation to click. Clicking that tab disguised in a quiz or seemingly attractive ads format will lead you to somewhere totally different from where you are navigating which I find very disrupting. On the right side of the web page flaunts the flash ads that has nothing to do with the suitable content for 123greetings.
Consistency of Design:
On the left side of the web page consistently appears the primary menu column divided by the type of usage as for each pertaining e-cards. The major space contains the pertaining design for e-cards when clicking each menu on the left side made up of primary menus. Color scheme, labels, and tabs are consistent throughout each page on the website. Even the harassing ads and phishing quiz appear persistently throughout.
Ease of Navigation:
Not too bad as long as you don't get distracted by flash ads and what not. Each link directs you to a relevant site; there's a home page link on each page. Though this web site contains a major snag like flash ads/quiz, it's fairly easy to navigate the site and pick what you want to use.
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