Intended Audience:
- Students, Family, and Alumni at the University of Texas
- Texas Longhorn fans
Usefulness of Content:
- Useful to students buying textbooks-the store is so busy during this time of the semester that sometimes this is easier than going to the store to see if the books are available
- Useful for alumni/family/fans who wish to purchase UT paraphanalia but don't necessarily live in Austin
- But it is doubtful that students living on campus find this website very useful throughout most of the year
Consistency of Design:
- Extremely consistent-navigation bar on top and on the left the same throughout the site
- Even the ads down the right side are consistent throughout the site
- Even the footer is consistent throughtout the site-allowing the user to view account information, find a store, etc.
- The colors of orange and white are consistent throughout the site-although this is probably both to ensure consistency and to make it clear this is a UT store
Ease of Navigation:
- Very easy to navigate with clear categories presented to chose from
- This is not a deep site-don't have to click on a lot of information in order to view the merchandise
- Don't have to go back to the home page in order to chose another option
- Problem: After you have clicked on one of the categories there is nothing telling which category was chosen (the link doesn't change color, there is no navigation at the center top mapping your route through the site, etc)
- Positive: Most of the information is displayed on one page so there is not a lot of scrolling (ex. ordering textbook link is underneath merchandise link but can still see it without scrolling-can still tell it's there at first glance)
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