This series of websites is pretty great. Covering NYC, LA, San Francisco, and Chicago, these identical websites chronicle parties that are going to have open bars. Simple and to the point, these websites get the job done. The main MyOpenBar page covers NYC and the other cities link off this page.
Intended Audience
These sites are for folks who are looking for parties. They are comfortable using and trusting information found on the Internet and they don't mind showing up to parties where they don't know the host. The site has a feature that will send you a list of the night's happenings to your email address but you have to have SMS functionality on your cell phone. I think you have to send a text to their email address to receive the list.
Usefulness of Content
The usefulness of this content is really what you make of it. I used this site when I was visiting friends in NYC. We made a list of everything happening in our neighborhood and just party-hopped. Some events were really fun and welcoming. Others had guest lists so we were turned away. To make the content useful, you have to approach it with the right attitude.
Consistency of Design
The design is consistent throughout each site and among the different cities. Every page has the familiar blog-look: a column containing the listings and ads on the right side. Each entry has the vital info for the location and event. Very thorough.
Navigation
It is easy to navigate these sites. You can choose what day to search by the tags on top of the list. The blog, list, photos, and mobile phone info appear as large links. All the functionality of the site is very apparent from the home page and you are never more than a click away from the home page.
Genius! When will they make one for Austin? I guess when Austin starts having more parties with open bars. Oh well.
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