AMOA

http://www.amoa.org/

Intended Audiences
Anyone who is interested in art or is involved or wish to be involved with Austin Museum of Art. So this site doesn't only directed to patrons but also to the museum's employees, volunteers, educators and schools, and art students.

Usefulness of Content
The site surprisingly includes a lot of information from standard museum's information such as history, hour of operations, exhibitions, and calendar to various educational programs that the museum offers to even information regarding the museum's own art school.

Consistency of Design

• The site has the same interface for each page with the museum's logo on the top most part of the page then the main menu and the sub-headers under it with the search function and museum's address on the right. The colors used are consistent with the museum's logo with red, gray and yellow as the main color.
• In the Calendar/Event section, all of the 6 sub-headers lead to different area within the same page except one, Special Events, which leads to a different page. I'm also not sure why they need to have a new page for special events eventhough they already add upcoming events info in their main Calendar page.
• In the Exhibition section, the page is wider than all other pages in the site since the image of the exhibition being shown on the page is a wide image. This is really inconsistent with the design of the rest of the site.

Ease in Navigation

• There are many futile links in the site. Some links do not lead to anywhere such as in the Facility Rental Section which has info about rental in both branches of the museum listed side-by-side. The headline that stated the two branches' name are clickable, but when I clicked on it, it didn't lead me anywhere. There are many places in the site that are like this, especially regarding information on the two branches which are normally placed side-by-side already so there is no need for an anchor link.
• Even though the museum has two branches, the calendar section does not specify which event is at which brance of the museum.