Wednesday, October 31, 2007

brand new timesuck: brand new

http://www.underconsideration.com/brandnew/

It's been a while since I found such an effective timesuck, but whoa mama.

Intended Audience
People interested in typography, design, and the intertwining thereof.

Usefulness of Content
This blog won't save lives per se, to crib from the Onion A.V. club, but it's definitely interesting to people interested in fonts and design, at both the amateur and professional ends of the spectrum.

Consistency of Design
Very simple design maintained throughout the site. It's also, unusually for one of these three-column sites, very easy to tell what each additional section is.

Ease of Navigation
I guess I sort of referred to this above, but there's just something about a mainly white site with clearly defined other sections that appeals to me. I like how they've gone with shades of blue with red titles to make the sidebar contents more clearly differentiated among themselves, and kept the theme of red titles and blue notes throughout. Thumbs up, Brand New!

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